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Social media (SMM)

Sprout Social

Enterprise social media platform with analytics, an inbox, and AI Assist

Not recommended

Choose Sprout Social for a large team that needs enterprise analytics; from $79 a month it is too costly for a small business.

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Home page of Sprout Social
Home page of sproutsocial.com on November 7, 2026. The service interface changes, and the name and logo belong to their owner.

About this service

For teams that reply to customers on social media and need reporting. Too expensive for a single small business owner; useful as a benchmark for the category.

What you can do with it

  • shared inbox for replies on Instagram and Facebook
  • social media report for management
  • AI-suggested replies to customers

Who it suits

  • customer support teams
  • mid-size business

Strengths

  • inbox and reports
  • teams and roles
  • AI Assist on Professional

Limitations

  • expensive for a single owner
  • English-only interface
  • AI features on higher plans

Integrations

  • Instagram
  • Facebook
  • LinkedIn
  • X
  • Canva
  • Salesforce

Alternatives to Sprout Social

  • Hootsuite

    Social media (SMM)

    Social media scheduling, inbox, and analytics for teams

    • from $99/mo
    Niche Try
  • Buffer

    Social media (SMM)

    Social media post scheduler with queue publishing and an AI assistant

    • Free plan
    • from $5/mo
    Recommended Try
  • Metricool

    Social media (SMM)

    Social media planning and analytics in one place with an AI assistant

    • Free plan
    • from €16/mo
    Good choice Try

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