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Social media (SMM)

Hootsuite

Social media scheduling, inbox, and analytics for teams

Niche

Choose Hootsuite if a team manages several accounts; for a single owner, Publer or Buffer are cheaper.

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Home page of Hootsuite
Home page of hootsuite.com on November 10, 2026. The service interface changes, and the name and logo belong to their owner.

About this service

Hootsuite offers a post scheduler, a shared inbox, and social media reports. There is no free plan; plans start from $99 per user per month with annual billing; a 14-day trial is available.

What you can do with it

  • schedule posts across several accounts
  • reply to comments from one inbox
  • compile social media reports for a manager

Who it suits

  • social media teams
  • agencies
  • mid-size business

Strengths

  • mature product, wide social network support
  • roles and approvals for a team

Limitations

  • expensive for a small business: from $99
  • the trial has a limit of 10-20 posts per day

Integrations

  • Instagram
  • Facebook
  • LinkedIn
  • X
  • YouTube
  • Canva

Alternatives to Hootsuite

  • Sprout Social

    Social media (SMM)

    Enterprise social media platform with analytics, an inbox, and AI Assist

    • from $79/mo
    Not recommended Try
  • Buffer

    Social media (SMM)

    Social media post scheduler with queue publishing and an AI assistant

    • Free plan
    • from $5/mo
    Recommended Try
  • Metricool

    Social media (SMM)

    Social media planning and analytics in one place with an AI assistant

    • Free plan
    • from €16/mo
    Good choice Try

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