How we rate services
Every service goes through the same five criteria. The score shows how useful it is for small and medium businesses, not how loud its advertising is.
- 35%
Usefulness
How well it solves a real task of a small or medium business.
- 20%
Ease of use
Whether an owner can handle it without a technical specialist.
- 20%
Price and value
Free plan, entry cost, price transparency.
- 15%
Reliability
Product maturity, support, data security, risk of shutdown.
- 10%
User reviews
Average rating on public review sites (G2, Capterra, Trustpilot, app stores), weighted by the number of reviews. Left out when there are too few reviews.
Final score and verdict
Each criterion is rated from 1 to 5. The result is a weighted sum scaled to 10: usefulness 35%, ease 20%, price 20%, reliability 15%, user reviews 10%. When a service has too few reviews on public review sites, that criterion is skipped and the other four are rescaled.
- Recommended from 8.5
- Good choice 7.0 – 8.4
- Niche 5.5 – 6.9
- Not recommended below 5.5
- Use caution is set regardless of the score when reliability is 2 or lower: unprotected data, risk of account blocking or of the product closing
Honest about the data
- Prices and limits come from pricing pages and the sources listed on each card, with the date checked.
- The level of verification is shown on the card: “official page”, “partly” or “preliminary data”.
- What we could not confirm we do not invent: the field stays empty or is marked as unverified.
- The scores are ours and subjective within the method. They help filter out the unneeded but do not replace a trial on your own tasks.
- The “Try” buttons may use affiliate links. This does not affect the score.
We will pick and implement AI for your business
The catalog helps you choose a tool. If you need an ad campaign, analytics or automation that actually brings in leads, tell us about your task and we will suggest a plan without extra subscriptions.