Google Analytics 4
Analytics and BIGoogle's free standard web analytics with links to Google Ads and Search Console
- Free
Recommended Try
Analytics and BI
Plausible Analytics
Lightweight cookie-free web analytics, data in the EU; open source
Choose it for simple, private site statistics; skip it if you need deep attribution with Google Ads.
This link goes to the official site, plausible.io. We do not earn anything from this click.
About this service
Plausible shows traffic, sources and goals on one simple screen without cookies or personal identifiers. Per the site, processing runs only on servers of European companies, and the code is open and can be self-hosted. Price depends on pageview volume.
What you can do with it
- simple traffic overview with no setup and no cookie banner
- goal tracking, for example button clicks
- traffic source report for a client
Who it suits
- small business
- blogs
- EU sites
Strengths
- Simple interface, learned in minutes
- No cookie banner needed (per the service's claim)
Limitations
- Fewer features than GA4
- No free plan
Integrations
- Google Search Console
- Slack
- API
Alternatives to Plausible Analytics
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Microsoft Clarity
Analytics and BIFree heatmaps and website session recordings with AI summaries from Microsoft
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AdsConcept
Need help with implementation?
Picking a tool is half the job. If you want AI to bring in leads rather than add another subscription, tell us about your task.