Microsoft Clarity

Free heatmaps and website session recordings with AI summaries from Microsoft

Recommended Free plan

Choose it to see visitor behavior on your site for free; it does not replace goal and channel reports.

Try Microsoft Clarity Pricing

This link goes to the official site, clarity.microsoft.com. We do not earn anything from this click.

Home page of Microsoft Clarity — Home page of clarity.microsoft.com on November 9, 2026. The service interface changes, and the name and logo belong to their owner.

About this service

Clarity shows how people click and scroll your site: heatmaps, session recordings, rage clicks, dead clicks. AI summaries explain patterns without watching hundreds of recordings; there is an MCP server and mobile analytics. Free, with no traffic limits.

What you can do with it

see where visitors get stuck in a request form
check whether mobile visitors reach the order button
find the reasons for a sharp drop in conversion

Who it suits

small business
e-commerce
agencies

Strengths

Free and with no traffic limit
Recordings and heatmaps without complex setup

Limitations

The home page language is English (US) only; Ukrainian not confirmed
Not a replacement for full analytics like GA4
Data goes to Microsoft; in the EU you need visitor consent

Integrations

Google Analytics
Google Tag Manager
Shopify
WordPress
Claude

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