Microsoft Clarity
Analytics and BIFree heatmaps and website session recordings with AI summaries from Microsoft
- Free
Recommended Try
Analytics and BI
Google Analytics 4
Google's free standard web analytics with links to Google Ads and Search Console
Choose it as the analytics base for any site with Google Ads; if you want simplicity without a cookie banner, choose Plausible.
This link goes to the official site, marketingplatform.google.com. We do not earn anything from this click.
About this service
GA4 records visits, events and conversions of a site and app, and links to Google Ads, Search Console and other Google services. Machine learning helps detect patterns and predict customer actions. The standard version is free; the paid one is Analytics 360.
What you can do with it
- find out which channels bring leads
- pass conversions to Google Ads
- compare the behavior of new and returning visitors
Who it suits
- any website
- e-commerce
- agencies
Strengths
- Free and the market standard
- Deep integrations with Google Ads and Search Console
Limitations
- The interface is complex for beginners
- Events and consent need correct setup
- The product page does not mention Gemini features
Integrations
- Google Ads
- Search Console
- Looker Studio
- BigQuery
- Google Tag Manager
Alternatives to Google Analytics 4
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Plausible Analytics
Analytics and BILightweight cookie-free web analytics, data in the EU; open source
- from $9/mo
- Open source
Good choice Try -
AdsConcept
Need help with implementation?
Picking a tool is half the job. If you want AI to bring in leads rather than add another subscription, tell us about your task.