Analytics and BI
Mixpanel
Event and funnel analytics for apps and websites with an AI query assistant
Choose Mixpanel if you have an app with a funnel; skip it if GA4 and Clarity are enough for your website.
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About this service
Event and funnel analytics for apps and websites: what users do, where they drop off, which segments come back. Free up to 1 million events per month with unlimited seats. For a business with its own product or a custom funnel; includes an AI query assistant.
What you can do with it
- funnel from lead request to payment
- segment of people who did not finish signup
- customer return rate over a month
Who it suits
- SaaS
- apps
- e-commerce with a custom funnel
Strengths
- funnels and cohorts
- free volume of 1 million events
- EU data residency and DPA
Limitations
- event setup is complex
- cost rises sharply with volume (from $140 for 1.5 million events)
Integrations
- Segment
- Zapier
- Slack
- HubSpot
Alternatives to Mixpanel
AdsConcept
Need help with implementation?
Picking a tool is half the job. If you want AI to bring in leads rather than add another subscription, tell us about your task.