Analytics and BI
Hotjar
Click maps, session recordings, and website surveys with AI analysis of feedback
Choose Hotjar for click maps, session recordings, and surveys; the free Clarity covers most needs.
This link goes to the official site, hotjar.com. We do not earn anything from this click.
About this service
Shows how people really use your website: where they click, where they get stuck, and why they leave. Has a free plan, and since 2025 the product is part of Contentsquare, so check prices because the plan structure has changed.
What you can do with it
- click heatmap of a service page
- recording of a session where a person could not find the button
- survey on the checkout page
Who it suits
- websites with lead forms
- e-commerce
Strengths
- easy to set up
- free start
- quality session recordings
Limitations
- price and structure have changed
- needs a consent banner
Integrations
- WordPress
- Shopify
- Google Analytics
- Zapier
Alternatives to Hotjar
AdsConcept
Need help with implementation?
Picking a tool is half the job. If you want AI to bring in leads rather than add another subscription, tell us about your task.