Analytics and BI
Amplitude
Product analytics with an AI assistant for finding insights
Choose Amplitude if you have an app or SaaS and need analytics deeper than GA4; skip it for a simple website.
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About this service
A product analytics platform: funnels, retention, cohorts, experiments, and AI agents for finding insights. The free plan has up to 2 million events per month with no time limit. For a business with its own app or a website with a funnel, not for a one-off landing page.
What you can do with it
- analyze customer retention in an app
- experiment on the checkout page
- funnel from signup to first purchase
Who it suits
- SaaS
- product teams
Strengths
- generous free event volume
- funnels, cohorts, and experiments in one product
Limitations
- Plus "from $0" with a card, then cost only via a calculator; Growth and Enterprise on request only
- more complex than GA4 for an owner without an analyst
Integrations
- Segment
- Snowflake
- Slack
Alternatives to Amplitude
AdsConcept
Need help with implementation?
Picking a tool is half the job. If you want AI to bring in leads rather than add another subscription, tell us about your task.