ENUA
Free auditAudit
Social media (SMM)

Iconosquare

Analytics and planning for Instagram, Facebook, TikTok, LinkedIn with an AI analyst

Good choice Free plan

Choose it if you need social media analytics with a free start; for scheduling posts Buffer is more convenient.

This link goes to the official site, iconosquare.com. We do not earn anything from this click.

Home page of Iconosquare
Home page of iconosquare.com on November 9, 2026. The service interface changes, and the name and logo belong to their owner.

About this service

Shows which posts work and schedules publications. The AI analyst Uma turns profile data into conclusions; there is an MCP integration for ChatGPT, Claude or Gemini. There is a free plan with 2 profiles.

What you can do with it

  • monthly report for the owner: what worked
  • compare yourself with competitors
  • plan posts for several profiles

Who it suits

  • brands focused on analytics
  • agencies
  • social media managers

Strengths

  • a free plan
  • strong analytics
  • the AI analyst works with your data

Limitations

  • publishing to X only from the Launch plan (from €33)
  • prices differ by region
  • site in English, French, Spanish, German

Integrations

  • Instagram
  • Facebook
  • TikTok
  • LinkedIn
  • ChatGPT
  • Claude
  • Gemini

Alternatives to Iconosquare

  • Metricool

    Social media (SMM)

    Social media planning and analytics in one place with an AI assistant

    • Free plan
    • from €16/mo
    Good choice Try
  • Sprout Social

    Social media (SMM)

    Enterprise social media platform with analytics, an inbox, and AI Assist

    • from $79/mo
    Not recommended Try
  • Agorapulse

    Social media (SMM)

    Scheduling, shared inbox, and reports for a team's social media

    • Free plan
    • from $79/mo
    Niche Try

All services in “Marketing”

AdsConcept

Need help with implementation?

Picking a tool is half the job. If you want AI to bring in leads rather than add another subscription, tell us about your task.