Email marketing
Customer.io
Behavioral email, push, and SMS triggered by user events in a product or store
Choose Customer.io if you have a developer and product events; skip it if you want simple newsletters.
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About this service
A platform for sending messages based on user events: a visual workflow builder, email, push, SMS. Pricing starts at $100 per month for 5,000 profiles and 1 million emails. Built for teams with product data and at least basic technical skills.
What you can do with it
- onboarding email series based on actions in an app
- abandoned cart reminder
- messages triggered by events from a CRM or database
Who it suits
- SaaS
- e-commerce
- teams with a developer
Strengths
- workflows based on behavior, not only lists
- choice of US/EU data region
- SOC 2 and ISO 27001 certifications
Limitations
- entry from $100 per month with no free plan
- technical skills needed for events and API
- monthly billing by card only
Integrations
- Salesforce
- Shopify
- WordPress
- Zapier
- Segment
Alternatives to Customer.io
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ActiveCampaign
Email marketingMarketing automation: email, workflows, CRM features
- from $15/mo
Niche Try -
AdsConcept
Need help with implementation?
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