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Email marketing

ActiveCampaign

Marketing automation: email, workflows, CRM features

Niche

Choose ActiveCampaign for complex email automation; for simple emails, MailerLite and Brevo are cheaper.

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Home page of ActiveCampaign
Home page of activecampaign.com on November 10, 2026. The service interface changes, and the name and logo belong to their owner.

About this service

An email marketing and automation platform: email workflows, segmentation, CRM, and SMS/WhatsApp as add-ons. The Starter, Plus, Pro, and Enterprise plans depend on the number of contacts.

What you can do with it

  • email workflow after a lead request, reacting to customer actions
  • segment your list by interests and behavior
  • automatic emails after a purchase

Who it suits

  • small and mid-size business with funnels

Strengths

  • complex automation workflows
  • for 1,000 contacts: Starter 10,000 emails per month, Pro 12,000
  • prices in USD, EUR, GBP, and other currencies

Limitations

  • amounts were not displayed on the page; price depends on the number of contacts
  • Starter: 1 user, up to 5 lists and 5 actions per workflow
  • SMS, WhatsApp, and CRM are separate add-ons at extra cost

Integrations

  • WordPress
  • Shopify
  • Zapier

Alternatives to ActiveCampaign

  • MailerLite

    Email marketing

    Simple email service with a landing page builder and an AI assistant

    • Free plan
    • from $12/mo
    Recommended Try
  • Kit (formerly ConvertKit)

    Email marketing

    Email service for creators and experts with subscription funnels and AI agents

    • Free plan
    • from $33/mo
    Good choice Try
  • Brevo

    Email marketing

    Email, SMS, and WhatsApp campaigns with automation and CRM; free plan with 300 emails per day

    • Free plan
    • from $9/mo
    Good choice Try

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