ENUA
Free auditAudit

Data from dozens of sources and AI enrichment in one spreadsheet, no code

Niche Free plan

Choose it if you collect and enrich leads from many sources; skip it if simple email search is enough.

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Home page of Clay
Home page of clay.com on November 7, 2026. The service interface changes, and the name and logo belong to their owner.

About this service

Clay connects dozens of data sources, AI enrichment, and conditions in one spreadsheet and generates personalized first messages. It is powerful for smart enrichment, but the learning curve is steep and the price grows fast with volume. It is usually complicated for a small business.

What you can do with it

  • table of 10 companies: website, latest LinkedIn post, AI personalization line
  • enrich a lead list before a cold email

Who it suits

  • agencies and B2B teams with large lists
  • teams that already work with spreadsheets

Strengths

  • the most powerful enrichment
  • AI workflows without code

Limitations

  • learning curve
  • price grows fast with volume
  • usually overkill for a small business
  • English interface

Integrations

  • 50+ data sources
  • CRM
  • LinkedIn
  • Zapier

Alternatives to Clay

  • Apollo.io

    Lead search

    B2B contact database with lead search, enrichment, and email campaigns in one place

    • Free plan
    • from $49/mo
    Good choice Try
  • Snov.io

    Lead search

    Decision-maker email search by domain, address verification, and cold email campaigns in one service

    • Free plan
    • from $29.25/mo
    Good choice Try
  • Apify

    Lead search

    Platform with ready-made scrapers (Actors) for Google Maps, social networks, and websites

    • Free plan
    • from $17/mo
    Good choice Try

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Need help with implementation?

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