Lead search
Apollo.io
B2B contact database with lead search, enrichment, and email campaigns in one place
Choose it for B2B outreach in English-speaking markets; skip it if you look for leads only in Ukraine.
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About this service
Platform for finding companies and contacts by filters, verifying emails, and launching email sequences. The free plan connects only a Gmail account; paid plans add sequences, AI, and CRM integrations. Credits are shared across the team and do not roll over to the next period.
What you can do with it
- build a list of potential clients by industry and job title
- enrich an existing contact database with email addresses
- launch an email sequence for selected contacts
Who it suits
- B2B sales
- agencies
- outbound
Strengths
- large database: 240 million contacts and 30 million companies per the site
- free plan with no time limit
- contacts, sequences, and CRM integrations in one place
Limitations
- credit amounts and limits are not shown on the pricing page
- credits do not roll over to the next period
- cold email in the EU and UK requires a lawful basis (GDPR/PECR)
Integrations
- HubSpot
- Salesforce
- Gmail
Alternatives to Apollo.io
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Need help with implementation?
Picking a tool is half the job. If you want AI to bring in leads rather than add another subscription, tell us about your task.