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CRM

Attio

Flexible customer database with AI: Ask Attio, Call Intelligence, AI agents

Good choice Free plan

Choose it if you need a flexible CRM with your own fields; skip it if you want a ready pipeline with no setup.

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Home page of Attio
Home page of attio.com on November 7, 2026. The service interface changes, and the name and logo belong to their owner.

About this service

Attio is a modern database-style CRM where objects and fields are set up to fit your business. AI credits are split into shared workspace credits and personal user credits. Call Intelligence is included in the Pro plan. For a small business the flexibility is useful, but you need to be comfortable with setup.

What you can do with it

  • custom "Company" object with fields and an AI summary of the client
  • call analysis with Call Intelligence (Pro)

Who it suits

  • startups and digital teams
  • businesses with a non-standard sales process

Strengths

  • flexible data model
  • free plan for a small team

Limitations

  • less familiar on the Ukrainian market
  • AI credits are limited
  • AI feature set by plan should be checked on the pricing page

Integrations

  • Gmail
  • Google Calendar
  • Zapier
  • MCP server (per the sources)

Alternatives to Attio

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All services in “Sales and e-commerce”

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