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Analytics and BI

Supermetrics

Connector that pulls ad account data into Google Sheets, Looker Studio and AI chats

Good choice

Choose it if your reports live in Sheets or Looker Studio and you have many sources; for a single account it is expensive.

This link goes to the official site, supermetrics.com. We do not earn anything from this click.

About this service

Supermetrics moves data from ad and analytics services into spreadsheets, dashboards and AI assistants (ChatGPT, Claude, Copilot). All plans include campaign management from an AI chat. Each connector can be tried free for 14 days.

What you can do with it

  • automatic Google Sheets update with Google Ads and Meta statistics
  • one Looker Studio report from several accounts
  • questions about ad data to ChatGPT or Claude

Who it suits

  • agencies
  • marketers
  • e-commerce

Strengths

  • Hundreds of sources and familiar destinations (Sheets, Looker Studio)
  • Sources and users can be added for a fee

Limitations

  • Starter is limited to 2 sources and 1 user; the next plan is €199
  • You need to understand metrics and setup
  • AI credits in Studio are limited

Integrations

  • Google Sheets
  • Looker Studio
  • ChatGPT
  • Claude
  • Microsoft Copilot
  • BigQuery

Alternatives to Supermetrics

  • Windsor.ai

    Analytics and BI

    No-code data integration from 350+ platforms into BI, spreadsheets and AI chats, with a free plan

    • Free plan
    • from $19/mo
    Good choice Try
  • Looker Studio

    Analytics and BI

    Free Google dashboards from Sheets, GA4, and Google Ads

    • Free
    Good choice Try
  • Swydo

    Analytics and BI

    Automatic marketing reports for agency clients with AI summaries and reports in 15+ languages

    • from €69/mo
    Good choice Try

All services in “Marketing”

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