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Analytics and BI

Looker Studio

Free Google dashboards from Sheets, GA4, and Google Ads

Good choice Free plan

Choose Looker Studio for free dashboards from GA4, Ads, and Sheets; skip it if the reports inside each account are enough.

This link goes to the official site, lookerstudio.google.com. We do not earn anything from this click.

Home page of Looker Studio
Home page of lookerstudio.google.com on November 7, 2026. The service interface changes, and the name and logo belong to their owner.

About this service

A one-page report built from a sales spreadsheet, GA4, or Google Ads that updates by itself. The basic version is free; per Google documentation, AI features require Looker Studio Pro. Check the paid plan terms on the Google site.

What you can do with it

  • weekly report for the owner from GA4
  • sales dashboard from Google Sheets

Who it suits

  • business that keeps its reporting in Google

Strengths

  • free
  • works well with Google reporting

Limitations

  • AI features are most likely paid
  • complex calculations are hard without know-how

Integrations

  • Google Sheets
  • GA4
  • Google Ads
  • BigQuery

Alternatives to Looker Studio

  • Power BI (with Copilot)

    Analytics and BI

    Microsoft dashboards with scheduled data refresh and natural-language queries

    • Free plan
    • from $14/user/mo
    Niche Try
  • Julius AI

    Analytics and BI

    AI analyst: upload a spreadsheet and ask questions in plain language

    • Free plan
    • from $16/mo
    Niche Try

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