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Free auditAudit

SEO analysis suite with an AI visibility module for ChatGPT, Perplexity, and Google AI

Niche Free plan

Choose Semrush if you run SEO and ads systematically and can pay; Search Console is enough to start.

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Home page of Semrush
Home page of semrush.com on November 7, 2026. The service interface changes, and the name and logo belong to their owner.

About this service

The broadest set of SEO tools: keywords, competitors, site audit, and tracking of mentions in AI search. For a small business owner it is often too much; the free plan is enough for periodic checks.

What you can do with it

  • monthly review of competitors' keywords
  • site audit before launching a campaign
  • check how a brand looks in AI answers

Who it suits

  • SEO specialists
  • agencies
  • business with in-house marketing

Strengths

  • lots of data
  • AI visibility in one place
  • reliable brand

Limitations

  • expensive for a single owner
  • interface in English
  • many features are not needed by a small business

Integrations

  • Google Search Console
  • Google Analytics
  • WordPress

Alternatives to Semrush

  • SE Ranking

    SEO and AI-search visibility

    SEO platform with rank tracking, site audit, and AI visibility

    • from $103.2/mo
    Good choice Try
  • Ahrefs

    SEO and AI-search visibility

    SEO platform: link, keyword, and competitor analysis

    • Free plan
    • from $29/mo
    Good choice Try
  • Serpstat

    SEO and AI-search visibility

    SEO platform: keywords, rankings, site audit, competitors

    • from $50/mo
    Good choice Try

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