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SEO platform: link, keyword, and competitor analysis

Good choice Free plan

Choose Ahrefs if you do serious SEO and competitor analysis; the free Webmaster Tools are enough to start.

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Home page of Ahrefs
Home page of ahrefs.com on November 7, 2026. The service interface changes, and the name and logo belong to their owner.

About this service

One of the strongest link databases on the market. For a small business, Starter covers basic analysis of your own site and competitors, while full reports start with Lite; the free tools give basic reports.

What you can do with it

  • analyze competitors' links
  • keyword research for a new service page
  • audit a site's technical errors

Who it suits

  • SEO
  • content marketing
  • agencies

Strengths

  • the best link database
  • clear reports
  • stable product

Limitations

  • interface in English
  • higher-tier plans are expensive
  • the free plan is limited

Integrations

  • Google Search Console
  • Google Analytics
  • WordPress

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