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Outreach

Instantly.ai

Cold email campaigns with mailbox rotation and warm-up

Good choice

Choose it for cold B2B campaigns from several mailboxes; skip it if you are not ready for Gmail/Yahoo and GDPR/PECR rules.

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About this service

Instantly runs bulk cold email campaigns with mailbox rotation and automatic warm-up. Plans are based on the number of emails and contacts, and the Growth plan is the cheapest of those shown. For cold email you must set up SPF, DKIM, and DMARC, and since 2024 Gmail, Yahoo, and Microsoft require one-click unsubscribe and low complaint rates.

What you can do with it

  • deliverability test on a new domain with a 14-day warm-up
  • send to a CRM segment with automatic skipping of unsubscribed contacts

Who it suits

  • B2B with a large list and a stable customer profile (SaaS, agencies, services)

Strengths

  • warm-up included in the plans
  • simple interface

Limitations

  • risk of burning your domain at scale without warm-up
  • Gmail, Yahoo, and Microsoft requirements: SPF, DKIM, DMARC, one-click unsubscribe, complaints below 0.3%
  • deliverability promises are not a guarantee
  • English interface

Integrations

  • CRM
  • Zapier
  • Make
  • Google Sheets
  • API

Alternatives to Instantly.ai

  • Smartlead

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    Cold email campaigns with unlimited mailboxes and team-wide pricing

    • from $32/mo
    Good choice Try
  • Lemlist

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    Personalized email campaigns with a visual step sequence and LinkedIn steps (Multichannel)

    • from $55/mo
    Good choice Try
  • Woodpecker

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    Cold email and LinkedIn outreach with built-in email verification and warm-up

    • from $29/mo
    Good choice Try

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