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The simplest "if this, then that" workflows for social media, devices, and notifications

Good choice Free plan

Choose it for simple automations at a low price; for multi-step workflows pick Make or Zapier.

This link goes to the official site, ifttt.com. We do not earn anything from this click.

Home page of IFTTT
Home page of ifttt.com on November 10, 2026. The service interface changes, and the name and logo belong to their owner.

About this service

A service for simple "if this, then that" automations between apps and devices, now with an AI agent, translation, and summarizing inside applets. You can create an applet from a text description. Good for simple connections without branching workflows.

What you can do with it

  • form submission → message in the team chat
  • new blog post → post on social media
  • translation and summary of an email via an AI applet

Who it suits

  • SMM manager posting to several social networks

Strengths

  • very low entry cost and a generous free plan
  • MCP access for AI assistants and building applets from text

Limitations

  • less logic and branching than Zapier or Make
  • the page shows no separate price for monthly billing; Ukrainian interface is not confirmed

Integrations

  • mostly consumer services and devices

Alternatives to IFTTT

  • Zapier

    Process automation

    Connects 9,000+ apps in "if this, then that" workflows without code

    • Free plan
    • from $19.99/mo
    Recommended Try
  • Make

    Process automation

    Visual workflows with branches, loops, and data array processing

    • Free plan available
    Recommended Try

All services in “Automation and agents”

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