Google Demand Gen

Visual Google Ads campaigns on YouTube, Discover, Gmail, and the display network

Good choice

Choose Demand Gen for visual ads on YouTube and Gmail when you have video and conversions; skip it if you advertise only in search.

Try Google Demand Gen Pricing

This link goes to the official site, ads.google.com. We do not earn anything from this click.

Home page of Google Demand Gen — Home page of ads.google.com on November 10, 2026. The service interface changes, and the name and logo belong to their owner.

About this service

A Google Ads campaign type that combines video and images and shows them on YouTube (including Shorts), Discover, Gmail, and the Google Display Network. You can control channels manually; bidding supports conversions and conversion value. Google is moving Display campaigns into Demand Gen.

What you can do with it

product video ad on YouTube Shorts
product carousel in Gmail and Discover
build demand among people who are not yet searching for the brand

Who it suits

visual ads
e-commerce
brands with video material

Strengths

one campaign type for several Google visual channels
supports video, images, carousels, and product feeds

Limitations

for target CPA bidding, Google advises a daily budget of at least 10 target CPAs, which is noticeable for small accounts
needs quality videos and images and configured conversions
Display campaigns are moving to Demand Gen, so you will need to learn a new interface

Integrations

YouTube
Google Analytics 4
Merchant Center
Google Ads

Alternatives to Google Demand Gen

7.1
Google Performance Max
Advertising

Automated Google Ads campaign that spreads budget across all Google channels
- Paid
Good choice Try
7.6
Meta Advantage+
Advertising

Set of AI ad automations in Meta: Advantage+ for sales, leads, and apps
- Paid
Good choice Try
6.9
TikTok Symphony
Advertising

Free TikTok AI suite for video ads: scripts, avatars, dubbing
- Free
Niche Try