Google Performance Max

Automated Google Ads campaign that spreads budget across all Google channels

Good choice

Choose Performance Max if you have steady conversions, a feed, and a budget; without clear goals and measurement it wastes money.

Try Google Performance Max Pricing

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Home page of Google Performance Max — Home page of ads.google.com on November 10, 2026. The service interface changes, and the name and logo belong to their owner.

About this service

A goal-based campaign that shows ads in Search, YouTube, Display, Discover, Gmail, and Maps from one set of assets (asset groups: texts, images, videos, logos). Smart Bidding sets bids for your conversion goals, with an optional ROAS or CPA target. Brand and placement exclusions give you some control.

What you can do with it

online store with a Merchant Center product feed
lead generation for local services across several Google channels
promote sales and visits to a physical location

Who it suits

e-commerce
business with conversions on the website
local services

Strengths

one set of creatives for all Google channels
uses Smart Bidding for your conversion goals

Limitations

less transparency on where exactly the budget is spent
without clear conversions and quality assets, it spends money blindly
exact-match search keywords take priority, so campaigns can compete with each other

Integrations

Google Analytics 4
Google Tag Manager
Merchant Center
Google Ads

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