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Email marketing for online stores: segmentation and automation from $39

Niche

Choose it if your store runs on Shopify or WooCommerce and needs segments; skip it for a free start (Brevo, MailerLite).

This link goes to the official site, drip.com. We do not earn anything from this click.

Home page of Drip
Home page of drip.com on November 10, 2026. The service interface changes, and the name and logo belong to their owner.

About this service

E-commerce email marketing platform with purchase-based segmentation and automated workflows. Price depends on the number of contacts. Per the Drip blog, entry is from $39 per month for 2,500 contacts; there is no free plan.

What you can do with it

  • abandoned cart email
  • customer segment by purchase amount
  • new product announcement email

Who it suits

  • e-commerce
  • Shopify
  • WooCommerce

Strengths

  • built for e-commerce workflows
  • unlimited sends (per the blog)
  • free migration from your old service (per the blog)

Limitations

  • no free plan
  • price rises quickly with list size
  • languages and Ukrainian support not confirmed

Integrations

  • Shopify
  • WooCommerce
  • Zapier

Alternatives to Drip

  • Klaviyo

    Email marketing

    Email and SMS for online stores with segments and AI assistants

    • Free plan
    • from $20/mo
    Niche Try
  • Omnisend

    Email marketing

    Email and SMS for online stores with AI agents and MCP access

    • Free plan
    • from $11.2/mo
    Good choice Try
  • MailerLite

    Email marketing

    Simple email service with a landing page builder and an AI assistant

    • Free plan
    • from $12/mo
    Recommended Try

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