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Email marketing

Mailchimp

Email campaigns with a free plan for 250 contacts; AI is a paid add-on

Good choice Free plan

Choose Mailchimp for simple newsletters with a free start; skip it if your list has hundreds of contacts or more.

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Home page of Mailchimp
Home page of mailchimp.com on November 10, 2026. The service interface changes, and the name and logo belong to their owner.

About this service

One of the best-known email marketing services: templates, automation, audiences, and reports. The free plan covers up to 250 contacts and 500 emails per month; the paid Essentials, Standard, and Premium plans depend on the number of contacts. On the pricing page, generative AI features are a separate paid add-on for Standard and Premium.

What you can do with it

  • send news and promotions to a small list
  • welcome email series for new subscribers
  • A/B test of an email subject line (Premium)

Who it suits

  • small business
  • e-commerce
  • services

Strengths

  • wide integrations and templates
  • free plan to start
  • one-month Premium trial for qualified customers (through the sales team)

Limitations

  • the free limit is small: 250 contacts
  • price grows with your list; post-promo prices are not shown
  • AI costs extra on Standard and Premium

Integrations

  • WordPress
  • Shopify
  • Google Analytics

Alternatives to Mailchimp

  • MailerLite

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    Simple email service with a landing page builder and an AI assistant

    • Free plan
    • from $12/mo
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  • Brevo

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    Email, SMS, and WhatsApp campaigns with automation and CRM; free plan with 300 emails per day

    • Free plan
    • from $9/mo
    Good choice Try
  • SendPulse

    Email marketing

    Ukrainian service for email campaigns, auto funnels, SMS, and chatbots

    • Free plan
    • from ₴232/mo
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